The project included the development of a complete visual identity system — logo design, color palette, typography and a comprehensive brand book. The goal was to create a structured and confident identity reflecting precision, durability and industrial strength.
The brand guidelines establish clear rules for logo usage, color hierarchy and visual applications, ensuring consistency across packaging, promotional materials and digital platforms.
is an automotive filter brand focused on reliability and technical performance.
CMYK: 0, 62, 88, 0
RGB: 255, 97, 31
#FF611F
CMYK: 100, 92, 27, 13
RGB: 0, 17, 126
#00117E
Several logo directions were developed, experimenting
with geometric structure, weight and typographic emphasis.